The indan media has become a commodity nowadays.. Watched as a NEWS on tv... Read as a newspaper... and wrapped as a tiffin cover...
Does it really deserve the adulation, the importance and the hype surrounding it ?
Does it do justice to the powers vested in it ?
Does it serve a purpose any different than a blog site ?
Lets explore a bit here, shall we ?
Take TOI for instance, Gone are the days when the Times of India used to be a power packed newspaper.. a one stop shop for all the information .. all the happenings.. and a authentic source at that..
But now, if you happen to randomly pick one of its editions.. from anywhere in the country.. and check out the actual "content" .. out of the 20 odd pages.. some 5 to 6 pages will have adverts... 1 to 2 with public outcrys.. some 4 to 5 with telecast informations, classifieds, and tender notices... Then ofcourse, the local supplment, a total masala corner.. as if the rest of the paper was something different. Moreover, to continue the facade of being a dedicated paper, they have the sports corner which talks nothing but cricket... the international news.. which talks nothing but america (mind you.. a news that comes from their "correspondents" from the US).. They must be kidding us... Do we have "fools" slapped all over our foreheads ?
Secondly, take the news channels.. The aaj taks, the ndtvs, the zee, the star, the hotline, the cold line, and god alone knows what else..
The coverage of the election results is when it becomes a motley of errors.. A channel mite report BJP to be leading.. while the other reports the congress to be ahead. One does not know whom to follow.. the aaj tak.. the ndtv.. or his common sense..
The irony is the fact that they have managed to beguile their viewers to such an extent that.. even a the eruption of a third world war would be something that will be marketed for publicity..
As if this was not enough.. they have these surveys and ratings, each deeming themselves to be the leading news provider; the talk shows.. the debates , which try to bring in the "public" opinion.. into the game. As a news channel, its modus operandi should not be to bring the people into the news.. but to get the news to the people.
The media talks.. we listen
The media cries.. we wipe its tears..
The media whines.. we coax it..
The media.. aha.. it is time we spank it and get it to "work"
Till the time.. when we have a unadulterated and unbiased media.. This country will still be an alsoran and not a leader.
Does it really deserve the adulation, the importance and the hype surrounding it ?
Does it do justice to the powers vested in it ?
Does it serve a purpose any different than a blog site ?
Lets explore a bit here, shall we ?
Take TOI for instance, Gone are the days when the Times of India used to be a power packed newspaper.. a one stop shop for all the information .. all the happenings.. and a authentic source at that..
But now, if you happen to randomly pick one of its editions.. from anywhere in the country.. and check out the actual "content" .. out of the 20 odd pages.. some 5 to 6 pages will have adverts... 1 to 2 with public outcrys.. some 4 to 5 with telecast informations, classifieds, and tender notices... Then ofcourse, the local supplment, a total masala corner.. as if the rest of the paper was something different. Moreover, to continue the facade of being a dedicated paper, they have the sports corner which talks nothing but cricket... the international news.. which talks nothing but america (mind you.. a news that comes from their "correspondents" from the US).. They must be kidding us... Do we have "fools" slapped all over our foreheads ?
Secondly, take the news channels.. The aaj taks, the ndtvs, the zee, the star, the hotline, the cold line, and god alone knows what else..
The coverage of the election results is when it becomes a motley of errors.. A channel mite report BJP to be leading.. while the other reports the congress to be ahead. One does not know whom to follow.. the aaj tak.. the ndtv.. or his common sense..
The irony is the fact that they have managed to beguile their viewers to such an extent that.. even a the eruption of a third world war would be something that will be marketed for publicity..
As if this was not enough.. they have these surveys and ratings, each deeming themselves to be the leading news provider; the talk shows.. the debates , which try to bring in the "public" opinion.. into the game. As a news channel, its modus operandi should not be to bring the people into the news.. but to get the news to the people.
The media talks.. we listen
The media cries.. we wipe its tears..
The media whines.. we coax it..
The media.. aha.. it is time we spank it and get it to "work"
Till the time.. when we have a unadulterated and unbiased media.. This country will still be an alsoran and not a leader.
- Dead Pep
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